Why Excessive Advertising Costs are a Trap
10.04.2024
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Time searching for a good agent is better than time unsold
on the market.
Here’s some great advice for home-sellers, “It’s better to spend an extra three or four
weeks to find the right agent than to spend three or four months stuck with the
wrong agent.”
Legally, of course, you must tell agents you are recording
them. Don’t be shy. Remember it’s your home and you are doing what’s best for
you and your family. Simply say to the agent: “To be
safe and to reduce any confusion or misunderstanding, especially if we decide
to choose you as the agent to sell our home, we hope you are okay with us
recording what you tell us.”
We see it constantly – homes sold far below what buyers are
willing to pay. The worst cases often occur in auctions where inexperienced
sellers are often delighted, they got a higher price than they expected, but
they don’t realise they did not get the highest price.
You’d think it would be obvious. If you are a real estate
agent, the essence of your job, the main reason sellers hire you is simple: To
negotiate the highest price.
Of course, all agents will claim to be great at negotiation. You then make
this request: “Please give me some examples of your negotiation skill –
specifically how you can get us a better price than other agents.”
Unless you are impressed with how the agents respond to this statement, you
have not got the right agent.
Make getting the highest price your highest priority.
By Neil Jenman
Stephen Smith Real Estate |
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