25 facts about real estate advertising

By Neil Jenman If home sellers knew the truth about advertising, if they knew what went on behind-the-scenes, they’d realise they are part of what can best be described as a billion-dollar scam. To help home sellers, here are 25 FACTS about real estate advertising. FACT 1. ADVERTISING IS ABOUT ‘PROFILE’ FOR AGENTS Agents promote

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The THREE prices for your property

When you are selling your property, there are three prices to be acutely aware of: Marketing Price Current Market Price Best Selling Price Marketing Price is the price the agent markets the property at to buyers. Legally and practically speaking, the final selling price may be higher, lower or equal to the marketing price. Some agents

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The true ‘costs’ of selling your home

WARNING: Avoid the expensive traps made by most home-sellers. by Neil Jenman Here’s something that can save you tens of thousands of dollars. It’s something that most home-sellers never know. As you’ll see, it’s also why most home-sellers lose tens of thousands of dollars when they sell their home: There are THREE ‘COSTS’ when you

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Agents that promise the world

By Jacob Herbert The following three statements that should raise red flags to a seller: ‘If we run the right advertising campaign we could get…’ ‘We could sell this in two weeks’ ‘You’d be crazy not to auction this home!’ Heard any of these before ? When searching for an agent, many homeowners experience a

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Buyers are in the box seat

By Terry Ryder A live interview I did with Channel 7’s “Sunrise” began with this: “Finance expert Noel Whittaker says if you want to invest in property, you should stop reading newspaper headlines – would you agree with that?” That was the perfect entrée for me to discuss media misinformation. I often tell people the

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The factors that will determine the Spring market

By Peter O’Malley – August 2018 The spring market is upon us and there are several key market indicators that will determine how the market fares between now and then. Availability of credit: The current market slowdown has been a manufactured slowdown, driven by a credit squeeze through the retail banks. The respective bank’s willingness

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PROPERTY REPORT December 2017

Property Market Report – December 2017 Quarterly Market Report – December 2017 By Terry Ryder Introduction: What’s Coming Up For Real Estate in 2018? The coverage of real estate in mainstream media is misleading and confusing at the best of times. But a bad situation is about to get worse. You’re going to be reading a

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PROPERTY REPORT – September 2017

Property Report – September 2017 Quarterly Market Report September 2017 By Terry Ryder Introduction: Major Change Coming To Markets Around Australia Property markets around Australia are entering a phase of notable change. Cities that have been leading on price growth have passed their peaks, while some which have under-performed in recent years are now showing better

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PROPERTY REPORT – March 2017

    Quarterly Market Report No. #42 – March 2017 By Terry Ryder, creator of hotspotting.com.au Introduction: You Just Can’t Believe What You Read About Real Estate I fear for Australian real estate consumers. Seeking information to underpin investment decisions is like walking blindfold through a minefield – in this case a minefield of misinformation. The standard of

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HOW AGENTS GET FREE ADVERTISING

And how home-sellers can too! by Neil Jenman. BACK IN THE 1980s, I OPENED MY OWN REAL ESTATE AGENCY. I was keen to succeed. I wanted to know the best way to become the best agent, make the most sales and, of course, make a good profit. I read books, I listened to audio-programs (and nearly

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Open Inspections

Dangerous Restrictive, Inconvenient Impersonal and Frustrating “It is amazing – a person needs more identification to hire a video than to wander through a family home!” Opening your home for public inspection is one of the worst mistakes you can make. It is always a financial mistake, but it can also be your worst emotional mistake.

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PROPERTY REPORT – DECEMBER 2016

Quarterly Market Report No. #41 – December 2016 By Terry Ryder, creator of hotspotting.com.au Introduction: Expect Change And Surprising Outcomes In 2017 This time last year I suggested 2016 would be a year in which the smaller cities emerged, as the larger ones showed signs of fading. In many respects that has proven to be true. Sales

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PROPERTY REPORT – OCTOBER 2016

Property Report – October 2016 By Terry Ryder, creator of hotspotting.com.au Introduction: Desperately Seeking Clarity On Markets Around Australia If you’re not confused then you haven’t been paying attention. Any Australian who tries to keep up with real estate events by following media will have a head full of misinformation, conflicting figures and downright dodgy data. Journalists

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Zero danger of market collapse in Australia

Written by Terry Ryder The latest predictions that Australian property markets will collapse are destined for the growing scrapheap of misguided real estate forecasts. The 60 Minutes program, well-established as the worst kind of tabloid television, used an obscure US spruiker and the unique market circumstances of mining boombust town Moranbah to somehow justify claims that

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Depreciation Schedules Explained

by Tyron Hyde for Washington Brown Depreciation is one of the best tax breaks available to property investors, but you’ll need a depreciation schedule in order to claim it. To show you how a depreciation schedule can save you money, I’ll be covering what a property depreciation schedule is and how to go about creating

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Open houses: The lazy real estate tactic

Many in the real estate industry speak highly of open homes. This tactic has become so common that many sellers are under the impression that open homes are the only way to sell a property. What many people are unaware of is that open homes typically have more benefits for the agent, rather than the

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PROPERTY REPORT – March 2016

Affordability is Australia’s most over-rated issue. By Terry Rider Introduction: Affordability is Australia’s most over-rated issue The issue of affordability has become the biggest furphy in public debate in Australia. It is a constant in daily media and it has become a favourite topic for posturing politicians. Two very long and expensive federal inquiries have been

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