Why Excessive Advertising Costs are a Trap
10.04.2024
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Show Them Your Money.
Become the buyer sellers want. Become serious. Show your
money.
Offers in writing are far more powerful than verbal offers.
A home cannot be sold verbally, so don’t make your offer verbally.
Despite any encouragement- such as cost savings – never use
the same lawyer or conveyancer as the seller.
If you make an offer and you say, “this is the most I will
pay”, and the agent presents your offer to the sellers who say ‘no’, what do
you do then? If you increase your offer – the agent who told the sellers, “They
won’t pay any more” – now looks incompetent. This upsets agents and makes the
sellers suspicious. After all, you said you would not pay more and then you did
pay more. You have lost the advantage of being seen as trustworthy.
Make sure the amount of your offer does not end in a
‘thousand figure’. Have it end in a ‘hundred figure’. It increases the chance
of acceptance if you offer $802,500 instead of $800,000. It sends the message,
“This really is our maximum.”
Stephen Smith Real Estate |
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